From Concept to Completion
I have recently been challenged with several different areas of design.
I enjoy every step of the design process from the very start to the end product that lands in the consumers hands.
Thoroughly walking through each moment a customer may have with any product has been such an enjoyable process for me.
Each step of the design process is extremely important starting with pulling tears and shopping trends, creating mood boards and sketching out ideas, packaging, labels, hangtags, logo design, website layouts and more.
I have really dived deep into researching the best way to draw in a customer and have had so much fun with this process.
Hangtags
Recently I have worked on a few projects to improve myself in all aspects of design.
I started on looking up some brands that could use some improvements on their hangtags.
Hangtags are important mainly because this branding opportunity is what our customers looks to as a guide to the garment and this can even help draw in our consumer helping with the brands identity.
Packaging Design
I really felt their original package design needed some updating.
Their original design has a harsh black and bright pink design that doesn’t align with todays natural aesthetic. I wanted to go with a design that felt welcoming and had natural recycable attributes which is a major concern in todays climate using sustainable products that are better for an environment.
Label Design
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.